Are Blogs Still Profitable In 2023?

Is Blogging Still Profitable In 2022?

10 minutes

A common question that comes up when someone thinks about how to make money online is whether they should start a blog and if blogging is still a profitable way to generate an income online. A few questions that are being asked on a regular basis are:

  • Is blogging saturated?
  • Will Blogging Still Be Worthwhile in 2023?
  • Are blogs still profitable in 2023?
  • Is blogging still relevant in 2023?
  • Do bloggers make money?
  • How long does it take for a blog to start making money?

Let’s jump in and have a look at some of these questions, answering them one by one and determine whether blogs are still profitable in 2023.

Is Blogging Still Relevant In 2023?

The short answer is: YES, blogging is still highly relevant in 2023! You know the jist… Every year a ton of people on the internet write about how all ways to make money are dead:

  • “Email Marketing is dead!”
  • “Blogging is dead!”
  • “Affiliate Marketing is dead!”

Bla bla bla. It’s not true. Just today, WordPress announced that 43% of all websites on the internet are run with WordPress. And what does WordPress do? It let’s people create blogs.

Blogs are still highly relevant and maybe even more than ever because of the pandemic and the way the world changed because of it. Everyone’s constantly online, looking for information and this is where blogs come in. New niches and interests are constantly created which makes it easy for just about anyone to start a blog about their favourite subject.

Are Blogs Dying?

Blogs are still very much alive and they’re thriving. With the rise of Social Media, people thought blogs would die, they didn’t. With the rise of YouTube and short video formats like TikTok, people thought the relevance of blogs would go down. But instead, it didn’t.

Blogs are not dying, they’re evolving. That is because Content Marketing is still the name of the game. They may not be the only profitable way to create content online anymore but they still have a central position in the world of Content Marketing because it’s easy to start and easy to maintain a blog.

What Replaced Blogs?

As you can see, blogs haven’t been replaced at all. Yet, some new players came into the game in the recent years. Mostly that includes Social Media and YouTube.

However, blogging has a core benefit that Social Media is lacking and that is: SEO. Search Engines make it easy to find blogger’s content virtually forever while posts on Instagram or even TikTok will be lost I a matter of days.

That’s why Instagram and TikTok are rather great ways to market your blog because they give you the possibility for fast exposure. A blog however is still the better “home base” for your business.

YouTube is a different story however. Because YouTube is owned by Google, it’s highly featured in Search Engines. That’s why having a YouTube Channel shares some of the benefits of having a blog.

Is Blogging Saturated?

There are a lot of bloggers out there, one might think that the market is saturated. However, that’s actually not true. As of today, over 5 Billion people have access to the internet. Most of them are consumers rather than creators. And each one of them has different interests. That’s there the topic of niche marketing comes into the game. You can specify the niche you want to create content about and in that way create your own “blue ocean”, your own authority inside the world of blogging and content marketing.

The other great thing is, even though there are a log of people out there blogging, most of them actually aren’t consistent or they don’t really post regularly. That means in order to rank better then most blogs, you just have to be a little better. And you absolutely can do that!

Will Blogging Still Be Worthwhile in 2023?

Blogging doesn’t seem to diminish in relevance anytime soon. So it will still be worthwhile and even a great way of earning money online all through 2023 and well for the next decade.

Is it Realistic to Make Money Blogging?

Most people actually don’t even make money from their blogs. Yes, you read that right! They don’t earn a penny! But that doesn’t have to be you! There are a lot of ways to create multiple streams of income with your blog. I’ll present 3 of them here:

3 Ways How You Can Make Money Blogging


Letting other people put ads on your blog is one of the easiest way to make money with your blog. You can use Google AdSense for that. It’s pretty straight forward in that way that you apply for the service, copy a script into your website and you’re ready to go. It’s best if your apply only after you already have about 20 posts published on your blog. That way you’ll be most likely accepted in a matter of days.

Affiliate Marketing

Affiliate Marketing is unbelievably profitable! Affiliate Marketing is the term for recommending other people’s products online and getting compensated every time someone clicks on your link and makes a purchase. It’s the main way in which most people actually generate their blog’s income and it’s the main way in which I generate profits from my blog as well.

Depending on the affiliate program you choose, you’ll get between 5% to 75% of the product’s price as compensation.

If you would like to know how that works, you can start this free course on affiliate marketing. It taught me everything I needed to know in order to create a profitable blog.

Sell Your Own (Digital) Products

If you want to create your own value-packed products instead of (or additional to) affiliate marketing, you can do that as well! The most profitable blogs usually offer their own digital products like online courses or membership sites and make a great income that way.

The easiest way to create and sell your own digital products, a paid newsletter or a course is by using ConvertKit. Absolutely try it out, it’s free and it’s the best tool for email marketing as well! And with new features like the ConvertKit Creator Network you can easily get new clients through other creator’s existing fanbases!

Where Can I Blog in 2023?

Usually you’ll want to start your blog with a CMS, a so called Content Management System. The best there is is called WordPress. It’s free and very user-friendly! It’s better than sites like or Blogger because it offers a lot more personalisation, plugins for virtually everything and Google loves it!

Wealthy Affiliate Hosting

The best hosting site I could find is Wealthy Affiliate‘s hosting system. You can even start your first website completely for free! You can easily install WordPress there with one click and you’re ready to go!


So are blogs still profitable in 2023? The answer is a resounding YES! Not everyone makes money with their blog. But that’s usually because they don’t aim to do that. If you want to make money online, then blogging is a great way to do so!

What’s your take on the topic? Let me know in the comments! And if you know someone who’s interested in this topic, simply share the article with them, it’s highly appreciated?

Frequently Asked Questions (FAQ) About Blogging in 2023

Q1: Is blogging saturated?
A: No, the blogging market is not saturated. While there are many bloggers, the vast majority of internet users are consumers rather than creators. Niche marketing allows you to carve out your own authority and unique space in the world of blogging.

Q2: Will blogging still be worthwhile in 2023?
A: Yes, blogging remains a relevant and worthwhile way to earn money online in 2023. Its enduring relevance and potential for income generation make it a valuable endeavor.

Q3: Are blogs still profitable in 2023?
A: Absolutely, blogs are still profitable in 2023. While not all bloggers make money, there are multiple ways to monetize a blog, including advertising, affiliate marketing, and selling your own digital products.

Q4: Is blogging still relevant in 2023?
A: Yes, blogging is highly relevant in 2023. It provides a platform for sharing valuable information and insights, and its SEO benefits make it a lasting source of online content.

Q5: Do bloggers make money?
A: Yes, many bloggers earn money through various monetization methods such as advertising, affiliate marketing, and selling digital products.

Q6: How long does it take for a blog to start making money?
A: The time it takes for a blog to start making money varies. It often depends on factors like your niche, content quality, and the monetization methods you employ. Some bloggers see income within a few months, while others may take longer to build a consistent income stream.

Q7: What replaced blogs?
A: While blogs haven’t been replaced, new platforms like social media and YouTube have gained prominence. However, blogs offer unique advantages such as lasting SEO benefits and the ability to create a central “home base” for your online presence.

Q8: Where can I blog in 2023?
A: WordPress remains one of the best Content Management Systems (CMS) for blogging in 2023. It’s user-friendly, customizable, and widely used. Wealthy Affiliate’s hosting system offers a great platform to start your blog for free.

Q9: How can I make money blogging?
A: There are several ways to make money blogging, including:

  1. Advertising: Display ads on your blog using platforms like Google AdSense.
  2. Affiliate Marketing: Promote other people’s products and earn a commission on sales generated through your unique affiliate links.
  3. Sell Your Own Products: Create and sell your own digital products, courses, or membership sites.

Q10: Why is blogging still relevant with the rise of social media and YouTube?
A: Blogging offers unique advantages such as lasting SEO benefits, the ability to establish authority in a niche, and a customizable platform for long-form content. While social media and YouTube are valuable, blogs provide a stable “home base” for your online presence.

Q11: How do I start a profitable blog in 2023?
A: To start a profitable blog in 2023, follow these steps:

  1. Choose a niche you’re passionate about and conduct research.
  2. Select a reliable hosting platform like Wealthy Affiliate or WordPress.
  3. Create high-quality, valuable content for your target audience.
  4. Monetize your blog through methods like advertising, affiliate marketing, and selling digital products.
  5. Promote your blog through social media, email marketing, and networking.

Q12: What role does SEO play in the profitability of a blog?
A: SEO (Search Engine Optimization) is crucial for the long-term success and profitability of a blog. Proper SEO practices help your blog rank higher in search engine results, driving organic traffic and increasing your chances of monetization.

Q13: Can I make a full-time income from blogging?
A: Yes, many bloggers have successfully turned their blogs into full-time income sources. However, achieving a full-time income requires dedication, consistent effort, and effective monetization strategies.

Q14: What is niche marketing, and why is it important for blogging success?
A: Niche marketing involves focusing on a specific, narrow topic or area of interest. It’s important for blogging success because it helps you target a specific audience, establish authority, and stand out in a crowded online landscape.

Q15: What tools can I use to optimize my blog for profitability?
A: Tools like Google Analytics, keyword research tools, email marketing platforms (e.g., ConvertKit), and social media scheduling tools can help you optimize your blog for profitability by tracking performance, attracting readers, and engaging with your audience.

Remember, the key to a profitable blog lies in providing valuable content, building an engaged audience, and employing effective monetization strategies.

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